Advertise on Electronics Notes

Advertising on Electronics Notes:
Advertising on Electronics Notes     Target Electronics Notes as managed placement    

Electronics Notes offers advertisers a chance to promote their services and products to a host of people associated with electronics and radio technology with either advertising banners or text advertisements through the Google Ads interface.

The site attracts visitors who are electronics engineers, electronics students and some hobbyists because the site is targetted at the electronics engineering, telecommunications engineering and radio communications engineering sectors.

With traffic around a million page views a month (Google Analytics) we are one of the largest sites in this sector on the web, and this means your message is placed before a huge targeted audience. Compare us on Similarweb.com.

Options for advertising on Electronics Notes

We have ways of advertising on Electronics Notes:

• Google AdSense:   We use Google AdSense for the in-content advertising as their AI algorithms are able to place the ads where they will have the best effect. We also use AdSense for the mobile anchor and vignette ads.
• Directly placed banner ads:   It is also possible to place directly placed ads on the site in the main defined ad slots: 728x90, 160x600, 300x250, 320x100.

In view of the traffic and readership of Electronics Notes, we can provide exceedingly effective advertising and at a much lower cost than most other competing websitess.

Cut advertising costs by factor of ten or more

Programmatic advertising is now the way forwards for advertising. Using the intelligence of platforms like Google Ads and Google AdX or other platforms, it is possible to achieve much better performance and at a far lower cost when compared to directly placed advertising. It is easy to manage, and you keep control, being able to set deliver times, geo-targeting, and changing the ads as needed to ensure the best performance is achieved.

By targeting Electronics Notes as a managed placement through Google Ads it is possible to see significant reductions in the cost of advertising for the same performance or more likely even better performance. We believe costs could be reduced by a factor of ten when compared to directly placed advertisements in the same sector (i.e. professional electronics).

With many advertisers using Google Ads, it is simple to target the site as a managed placement so that ads appear only on the sites you want, to get the best performance and not have them on sites you would prefer to avoid.

Advertising placements

There are many possibilities that can be used for advertising on Electronics Notes. The site is mobile responsive and slightly different approaches are adopted for the different screen sizes:

• Desktop:   Desktop advertising gives excellent visibility, there being four positions on the page that are used.

  

  • Automated Google Ads
    • In-Content:   For the top performance we now support the in-content ads offered by Google Ads to provide the best performance and visibility on both mobile and desktop. These can be targetted via Google Ads.
    • Anchor:   For excellent visibility we now offer anchor ads that appear at either top (most common) or bottom of the page. These remain on the screen as the user scrolls down remaining in place unless they are dismissed.
    • Vignette:   The vignette ads provide one of the top performing postions as they appear between pages. These are excellent for getting your brand and your message to people.
  • Specific ad slots
    • Top leaderboard:   The top leaderboard is applied alongside the logo at the top of the page to provide instant visibility and it conforms to the normal 728x90 leaderboard format. This is available to Google AdX and directly placed ads.
    • Top MPU:   The top MPU appears at the top of the right hand column and it is particularly popular being a 300x250 format which gives space for text and a compelling message.
    • Sticky skyscraper:   With agreement from Google we provide a “sticky” skyscraper which scrolls down the page as the visitor scrolls, remaining in view all the time. This provides excellent results.
• Mobile:   For mobile there are several advertising opportunities:

  

  • Automated Google Ads
    • Anchor ads:   These ads appear at either the top or bottom of the screen as the user scrolls down remaining in place unless they are dismissed
    • In-content ads:   These ads are placed within the articles at positions determined by the Google algorithms to provide the optimum performance
    • Vignette:   The vignette ads provide one of the top performing postions as they appear between pages. These are excellent for getting your brand and your message to people.
  • Specific ad slots
    • Top mobile banner:   We provide a 320x100 large top banner just beneath the logo which provides excellent visibility and it is large enough not only to catch the eye of the visitor, but also to place information within the boundaries
    • Bottom MPU:   We provide a 300x250 MPU beneath the main text providing an ideal opportunity when people are wondering where to move next.

Try advertising on Electronics Notes by targeting the site, pages on the site or our YouTube channel using managed placements to gain the most from your budget.

We have achieved very high levels of Average View Visibility which are typically well above the industry average and this means that your advertising is as effective as possible.

Affordable, manageable, trackable advertising

Advertising on Electronics Notes or our companion YouTube channel offers advertising that is particularly effective. Unlike most other electronics websites we use the Google Ads and this provide many advantages:

• Affordable:   As advertising is placed via Google Ads, you can manage the advertising to suit your budget and costs are typically well below those for direct advertising on competing sites.
• Effective:   By targeting the site directly, and not using just keyword targeting the results have been shown to be far better. We also provide an above industry standard Average View Viewability factor.
• Manageable:   Using the Google Display Network easy to use interface you can easily manage your advertising campaign.
• Trackable:   The Google Display Network interface provides many tools that enable you to track the performance of your advertising and see the value of your advertising.

YouTube channel links:
    https://www.youtube.com/channel/UCj5v6V19CtjoeFzuiiEQpRg   or
    https://youtube.com/ElectronicsNotes

Please note: We do NOT accept adverts for text links designed for supposed SEO purposes.

  Written by Ian Poole .
  Experienced electronics engineer and author.